5 Ways to Improve Your Squarespace Website

Jordan Derrick

Feb 15, 2025

Squarespace is a fantastic platform for creating beautiful, professional websites with ease. However, simply building a site isn’t enough—you need to optimize it for speed, usability, SEO, and conversions to get the best results.

Here are 5 ways to improve your Squarespace site and ensure it’s working as effectively as possible.

1. Optimize Your Site for Speed

Website speed is crucial for both user experience and SEO. A slow-loading site can frustrate visitors and cause them to leave before they even see your content. To improve your Squarespace site’s speed:

  • Resize and compress images before uploading them (use tools like TinyPNG or Squoosh).

  • Enable lazy loading so images only load when they appear on the screen.

  • Limit the use of custom code and third-party scripts, which can slow down performance.

  • Reduce the number of fonts and animations, as these can increase load times.

A faster site means happier visitors and better Google rankings!

3. Improve Mobile Responsiveness

More than 60% of internet traffic comes from mobile devices, meaning your Squarespace site must be fully optimized for mobile viewing.

  • Use Squarespace’s mobile preview to ensure all elements display properly.

  • Make sure buttons and text aren’t too small to tap or read on mobile screens.

  • Avoid using too many pop-ups, which can frustrate mobile users.

  • Test your site’s performance on multiple devices to ensure a seamless experience.

Google prioritizes mobile-friendly sites, so a responsive design can improve your rankings as well.

4. Use SEO-Friendly Page Titles & Descriptions

If you want your website to appear on Google’s first page, you need to optimize your SEO (Search Engine Optimization).

  • Write compelling page titles that include relevant keywords while staying readable. Example: Instead of "Welcome to My Website," use "Professional Squarespace Web Design Services."

  • Create keyword-rich meta descriptions that encourage people to click. Example: “Get a custom, high-converting Squarespace website designed for your business. Start today!”

  • Use short, clear URLs (e.g., "yoursite.com/squarespace-web-design" instead of "yoursite.com/page-12345").

  • Add alt text to images to help search engines understand your content and improve accessibility.

Good SEO practices help drive organic traffic to your site and increase visibility.

5. Add Clear Calls-to-Action (CTAs)

A website without strong CTAs is like a store without a checkout counter. You need to tell visitors exactly what to do next to convert them into customers.

  • Use action-driven CTAs like “Get Started,” “Shop Now,” “Book a Call,” or “Download Free Guide.”

  • Place CTAs strategically at the top of the page, within content sections, and at the bottom of the page.

  • Make CTA buttons stand out by using contrasting colors and clear text.

A well-placed CTA can boost conversions and make your site more effective.

6. Integrate Social Media

Your website and social media should work hand in hand to build your online presence.

  • Add social media icons in the header or footer so visitors can follow you easily.

  • Embed Instagram feeds or TikTok videos to keep your content fresh.

  • Allow social sharing buttons so people can share your blog posts or products with their audience.

A strong social media presence helps increase brand awareness and drive more traffic to your site.